Marks & Spencer (Food)

How M&S met the challenge of increased regulation from Brexit

Post-Brexit customs rules made food and drink classification far more demanding. With TTVerified, M&S met new GB–Northern Ireland trade requirements while keeping operations and supplier relationships running smoothly.
100%
Compliance record
5x
Faster classification
Marks & Spencer (Food)
100%
Compliance record
5x
Faster classification speed
90%
Product master data accuracy
The Challenge

M&S introduces new, efficient and cost-saving approach to customs controls in wake of Brexit

Brexit brought a raft of new regulation and procedure to retailers' doorstep, particularly those in the food and drink industry. Food and drink goods are notoriously hard to classify because of the complex nature of their make-up, extensive ingredients list, varying production methods and different packaging options. From the 1st January 2021, all businesses that shipped goods between Great Britain and the Northern Ireland needed to follow a new set of customs and tax rules which meant significant changes to the way they had previously ran their business.

M&S addressed the challenge head on by implementing TariffTel to manage all food classification. TariffTel provided the streamlined, accurate and quick approach to classification that was needed at this time. Together, we ensured their much-loved food and drink products continued to cross borders smoothly through Brexit and that consumers were unaffected. M&S also engaged in the process of an AEO application which requires businesses to prove their systems are robust and fully compliant with customs regulations. TariffTel was a part of this application.

New GB–NI trade rules for every food line
Operational efficiency had to be protected
Supplier relationships had to be preserved
The Solution

Why TariffTel

TariffTel has a unique method to classification. Not only does it integrate with a business' internal systems, it also leverages a business' suppliers in the classification process allowing them to input key data about products for verification. It captures all the data needed including product characteristics such as sugar and fat content, to enable the correct tariff code to be assigned. As a result, this retailer is assured it is paying the correct duty on every product, there is no under or over-paying which can often happen.

Working collaboratively, TariffTel's customs experts are able to assist with classifying even the most complex of food and drink products including, for example, a vegan composite ready meal, made primarily of mycoprotein, with only trace elements of vegetables.

Integrates with internal M&S business systems
Suppliers engaged for input and verification
Captures sugar, fat content and full ingredients

This solution was transformative for M&S and ensured they managed the introduction of new Brexit regulations smoothly, and without disruption to customers. TariffTel's tariff code accuracy is unbeatable. When high standards of compliance are crucial in your organisation, businesses need a solution that guarantees accuracy.

Elizabeth Davies
TariffTel Customs System Manager
The Results

A new framework for the future

This new solution not only streamlined classification processes to speed up the time it had previously taken to classify a product, with classification speeds increasing 5 times, but it ensured M&S had the correct tariff code every time, allowing them to gather documentation relating to the code and be compliant. Shipment delays due to incorrect classification codes were avoided and the team were assured that they were paying the correct duty rates on all products. The new system enabled M&S to adapt and maintain its trading alliances with suppliers and stores across Northern Ireland and deliver the same high-quality service and smooth-running operation it always had. This digital transformation provides M&S with a framework for the future.

100%
Compliance record

Accurate duty payments and no codes-driven border delays.

5x
Faster classification

A fivefold increase in classification speed across the range.

AEO
Requirements met

Trading partnerships maintained under Authorised Economic Operator standards.

Get Started

Meet your regulatory challenge the way M&S did.

Start with TTVerified for expert-backed, audit-ready HS codes, explore your catalogue with TTExplore, or hand the entire programme to TariffTel Managed Services.

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